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Peka Kroef is the ideal partner for retailers. We stand for high quality, flexibility and reliability. Our retail product range is highly diverse and is tailored to specific customer needs. We take the customer’s wishes into account, for example in relation to recipes, as well as in terms of product processing and packaging.

Our customers

We operate under our own brands as well as for the private labels of European retailers.

  • Supermarkets
  • Food delivery services


We also produce products for food retailers who present the potatoes fresh on their shelves, either with or without their own ingredients.

  • Butchers
  • Vegetable traders
  • Delicatessens

Ultra fresh

Peka Kroef offers retailers potato products with both a shorter and a longer shelf life. Products with a short shelf life should be boiled, baked or used in a recipe shortly after purchase.

Long shelf life

In addition to fresh products with a short shelf life, Peka Kroef also offers products with a long shelf life. These potato specialities are just as delicious as products with a short shelf life, but can be stored for longer prior to consumption.



Supermarket ready meals that consumers simply need to heat up at home. Here, Peka Kroef uses delicious recipes from home and abroad.

Manufacturer´s brand

Consumers choose Peka because they love premium brands. They trust them, remember the brand names and keep coming back to them. Peka is a premium brand. The delicious products can be used in many different ways. Retailers thus like to stock premium brands to meet the demands of their customer base.

Privat Label

Peka Kroef also produces reliable quality brands for retail. Our product development works closely with retailers to bring these high-quality and interesting products to the shelves. We have been producing under various private labels in Europe for many years, and are market leaders in the Netherlands. Our approach is defined by flexibility and customer focus, taking into account our customers’ specific requirements and wishes in terms of product preparation and packaging. Quality, short delivery times and reliability of supply: that’s what retail products are all about.


If you are interested in our products and the possibilities for retail, please don’t hesitate to get in touch with us. We are here to help and would love to advise you!

Telephone UK: +44 7860 700105

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